First, read Ch. 7: Setting Prices for Sports & Entertainment. Then, check out the article, "NHL teams aim to fill arenas, drawing fans away from screens."
- Who does the VP of the San Jose Sharks say is their biggest competitor?
- Are people more price sensitive when they're sitting at home alone or with friends looking for a fun night out? As a ticket seller, is it then a good idea to focus mostly on price advertisements or discounts?
- Can you get the 4 F's or 4 E's from binge-watching Netflix? What does both the article and Ch. 7 say sports marketers should emphasize to fans?
- Instead of offering ticket discounts after a down attendance season, what strategy did the Carolina Hurricanes take to fill seats and maximize profits?