First, read Chapter 5: Selling Season Tickets.
Then, read the article, Los Angeles now has a Super Bowl team, but does anyone care?
- The Rams' season tickets start at less than half of the Patriots' starting prices, not to mention the 15 year waiting list for season ticket packages in Boston. What are the factors most likely to predict season ticket purchases?
- What can the Rams do to reduce psychic costs incurred by potential new attendees?
- How is hometown acclimation a barrier in LA for the Rams?
- How could the Rams increase the perceived value of their ticket packages?