First, read Chapter 9: Managing the Sportscape.
Then, read these articles: NEC’s NeoFace Technology Creates Unique Fan Experience
- According to the two articles, how is FC Dallas hoping to enhance the sportscape using biometric facial recognition?
- Key #3 from Chapter 9 states that high-tech customer service is the goal for effective customer management. How could facial recognition be used to make season ticket holders feel like VIPs on game day?
- How could facial recognition work with an in-game app to help improve or enhance the 10 most important sportscape factors?