First, read Chapter 8: Promotional Incentives.
Then, check out the article, "Syracuse Salt Potatoes, Tim Tebow bobblehead and the best of Syracuse Mets 2019 promotions."
- What type of promotion has the strongest effect on attendance?
- What are the 5 characteristics of a well-designed promotion?
- The Salt Potatoes' promotion schedule is full of experiences rather than souvenirs. Which type is better for adding value?
- How can teams use promotions as incentives to attract season ticket buyers?
- How can the Salt Potatoes' know if a promotion was effective?