Triple-A baseball team hungry for fans: Will the Syracuse Salt Potatoes’ name change and promotions do the trick?

First, read Chapter 8: Promotional Incentives.

Then, check out the article, "Syracuse Salt Potatoes, Tim Tebow bobblehead and the best of Syracuse Mets 2019 promotions."

  1. What type of promotion has the strongest effect on attendance?
  2. What are the 5 characteristics of a well-designed promotion?
  3. The Salt Potatoes' promotion schedule is full of experiences rather than souvenirs. Which type is better for adding value?
  4. How can teams use promotions as incentives to attract season ticket buyers?
  5. How can the Salt Potatoes' know if a promotion was effective?

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