$150 mil spent annually on the 2.5 sq.in spot on NBA players' shoulder
- What’s the primary reason corporations want to partner with a team?
- What must happen for a fan’s passionate feelings for the Thunder to transfer to the Love’s brand?
- Check out the 5 Principles of Property-Brand Association. Do you think Love’s is related, prominent, congruent, and plausible? Why or why not?
- How can the Thunder move beyond mere signage and carve out space for a custom branded presence for Love’s?