$150 mil spent annually on the 2.5 sq.in spot on NBA players’ shoulder​

$150 mil spent annually on the 2.5 sq.in spot on NBA players' shoulder

First, read Chapter 13: Affinity Transfer Model.

Then, check out this article on the OKC Thunder & Love’s partnership.

  1. What’s the primary reason corporations want to partner with a team?
  2.  What must happen for a fan’s passionate feelings for the Thunder to transfer to the Love’s brand?
  3.  Check out the 5 Principles of Property-Brand Association. Do you think Love’s is related, prominent, congruent, and plausible? Why or why not?
  4.  How can the Thunder move beyond mere signage and carve out space for a custom branded presence for Love’s?

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