Research Readings

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Author Journal Title Date Discuss
1 A Conceptual Framework for Retro Marketing in Sport Scola, Zach; Gordon, Brian S. Sport Marketing Quarterly 2018 How can teams utilize retro marketing to remind fans of the team's past?
2 A fan's search for meaning: Testing the dimensionality of sport fan superstition Dwyer, Brendan; Slavich, Mark A.; Gellock, Jennifer L. Sport Management Review (Elsevier Science) 2018 How do fans' superstitions or rituals affect their in-game experience, including mood and consumption?
3 A Hierarchical Approach for Predicting Sport Consumption Behavior: A Personality and Needs Perspective Yong Jae Ko; Yonghwan Chang; Wonseok Jang; Sagas, Michael; Otto Spengler, John Journal of Sport Management 2017 How do fans' personalities affect their needs for achievement, affiliation, and arousal?
4 A Study on Souvenir Purchase Behavior of Sports Tourists Hsiu-Chin Huang; Tsung-Liang Lin; Chia-Ming Chang International Journal of Organizational Innovation Jan 2017 How do brand awareness, price promotions, and impulsivity interact in fan buying behavior?
5 An Examination of Employees' Response to Sponsorship: The Role of Team Identification Demirel, Abdullah; Fink, Janet; McKelvey, Steve Sport Marketing Quarterly 2018 How does a sports partnership affect the employees of the company?
6 An Experimental Approach to Assessing the Effectiveness of Official Sponsor Designations in an Ambush Marketing Scenario Brownlee, Eric; Greenwell, T. Christopher; Moorman, Anita Sport Marketing Quarterly 2018 Are there measurable benefits in being a team's official sponsor?
7 Are rival team fans a curse for home team sponsors? The moderating effects of fit, oppositional loyalty, and league sponsoring Olson, Erik L. Marketing Letters Mar 2018 Does fan passion for a team or athlete work against the sponsors of the fan's hated rivals?
8 Assessing corporate demand for sponsorship: marketing costs in the financial services industry Jensen, Jonathan Marketing Letters Jun 2017 What effects the cost of a sports sponsorship?
9 Be Like Mike: The Role of Social Identification in Athlete Endorsements Carlson, Brad D.; Donavan, D. Todd Sport Marketing Quarterly Sep 2017 Brand identification: When can a poor-fitting endorsement lead to positive brand outcomes?
10 Can winning take care of everything? A longitudinal assessment of post-transgression actions on repairing trust in an athlete endorser Lee, Joon Sung; Kwak, Dae Hee Sport Management Review (Elsevier Science) Jun 2017 Can players earn back fans' love and trust after bad behavior?
11 Consumer Attitudes toward Sponsors' Counterambush Marketing Ads Koenigstorfer, Joerg; Uhrich, Sebastian Psychology & Marketing Jun 2017 Should sponsors use humor, shaming, or education to counter ambush marketing?
12 Consumer experience quality: A review and extension of the sport management literature Yoshida, Masayuki Sport Management Review (Elsevier Science) Nov 2017
13 Consumer-based brand equity of a destination for sport tourists versus non-sport tourists Tasci, Asli D. A.; Hahm, Jeeyeon (Jeannie); Breiter-Terry, Deborah Journal of Vacation Marketing Jan 2018
14 Consumers' Perceived Value of Sport Team Games--A Multidimensional Approach Kunkel, Thilo; Doyle, Jason Patrick; Berlin, Alexander Journal of Sport Management Jan 2017
15 Daily Fantasy Football and Self-Reported Problem Behavior in the United States Dwyer, Brendan; Shapiro, Stephen L.; Drayer, Joris Journal of Gambling Studies Sep 2018
16 Effects of social identity and schadenfreude on attitude toward brand sponsoring an instant replay review: The moderating role of rivalry and suspense Kim, Jihoon (Jay); Kim, Jooyoung Journal of Consumer Behaviour Nov/Dec 2018
17 Engagement in sports virtual brand communities Alonso-Dos-Santos, Manuel; Rejón Guardia, Francisco; Pérez Campos, Carlos; Calabuig-Moreno, Ferran; Ko, Yong Jae Journal of Business Research Aug 2018
18 Enhancing Service Loyalty Ahrholdt, Dennis C.; Gudergan, Siegfried P.; Ringle, Christian M. Journal of Travel Research Apr 2017
19 eSport management: Embracing eSport education and research opportunities Funk, Daniel C.; Pizzo, Anthony D.; Baker, Bradley J. Sport Management Review (Elsevier Science) Feb 2018
20 Examining the impact of celebrity endorsements across consumer segments: an empirical study of Tiger Woods’ endorsement effect on golf equipment Derdenger, Timothy P. Marketing Letters Jun 2018
21 Existence of Mixed Emotions During Consumption of a Sporting Event: A Real-Time Measure Approach Jun Woo Kim; Magnusen, Marshall; Hyun-Woo Lee Journal of Sport Management Jul 2017
22 Explaining attendance through the brand community triad: Integrating network theory and team identification Katz, Matthew; Ward, Rose Marie; Heere, Bob Sport Management Review (Elsevier Science) Apr 2018
23 Exploring the Patterns of Dual Attitude Changes in the Context of Athlete Endorsement: The Interplay of Fit, Evaluative Conditioning, and Introspection Focus. Chang, Yonghwan Journal of Sport Management Sep 2018
24 From passion to obsession: Development and validation of a scale to measure compulsive sport consumption Aiken, Kirk Damon; Bee, Colleen; Walker, Nefertiti Journal of Business Research Jun 2018
25 From the Front Lines to the Halls of Academia: Charting Ambush Marketing Discourse McKelvey, Stephen Sport & Entertainment Review Oct 2017
26 How Related Multiscreening Could Positively Affect Advertising Outcomes Segijn, Claire M.; Voorveld, Hilde A.M.; Smit, Edith G. Journal of Advertising 2017
27 Implicit and Explicit Affective Evaluations of Athlete Brands: The Associative Evaluation–Emotional Appraisal–Intention Model of Athlete Endorsements Chang, Yonghwan; Ko, Yong Jae; Carlson, Brad D. Journal of Sport Management Nov 2018
28 Inferring Corporate Motives: How Deal Characteristics Shape Sponsorship Perceptions Woisetschläger, David M.; Backhaus, Christof; Bettina Cornwell, T. Journal of Marketing Sep 2017
29 Is There Economic Discrimination on Sport Social Media? An Analysis of Major League Baseball Watanabe, Nicholas M.; Yan, Grace; Soebbing, Brian P.; Pegoraro, Ann Journal of Sport Management Jul 2017
30 Linking marketing mix elements to passion-driven behavior toward a brand Kim, Min-Seong; Kim, Jihye International Journal of Contemporary Hospitality Management 2018
31 Marketing, get ready to rumble—How rivalry promotes distinctiveness for brands and consumers Berendt, Johannes; Uhrich, Sebastian; Thompson, Scott A. Journal of Business Research Jul 2018
32 Predicting behavioral loyalty through corporate social responsibility: The mediating role of involvement and commitment Inoue, Yuhei; Funk, Daniel C.; McDonald, Heath Journal of Business Research Jun 2017
33 Racial Discrimination and Statistical Discrimination: MLB Rookie Card Values and Performance Uncertainty Burge, Gregory S.; Zillante, Arthur Social Science Quarterly (Wiley-Blackwell) Nov 2017
34 Run Again Another Day: The Role of Consumer Characteristics and Satisfaction in Repeat Consumption of a Sport-Related Experience Product Baker, Bradley J.; Jordan, Jeremy S.; Funk, Daniel C. Journal of Sport Management Jan 2018
35 Sport team emotion: Conceptualization, scale development and validation Lee, Seunghwan; Kim, Yukyoum; Heere, Bob Sport Management Review (Elsevier Science) Aug 2018
36 Sport Ticket Sales Training: Perceived Effectiveness and Impact on Ticket Sales Results Popp, Nels; Simmons, Jason; McEvoy, Chad D. Sport Marketing Quarterly Jun 2017
37 Temporary communitas and willingness to return to events Jahn, Steffen; Cornwell, T. Bettina; Drengner, Jan; Gaus, Hansjoerg Journal of Business Research Nov 2018
38 The Demand for Licensed Merchandise in Sports--On the Purchase Channel Choice Nalbantis, Georgios; Fahrner, Marcel; Pawlowski, Tim Journal of Sport Management Sep 2017
39 The Effects of Consumer Innovativeness on Sport Team Applications Acceptance and Usage Yongjae Kim; Soojin Kim; Rogol, Elizabeth Journal of Sport Management May 2017
40 The Effects of Implicit Team Identification (iTeam ID) on Revisit and WOM Intentions: A Moderated Mediation of Emotions and Flow Chang, Yonghwan; Wann, Daniel L.; Inoue, Yuhei Journal of Sport Management Jul 2018
41 The Impact of Rivalry Antecedents on Mediated Demand for an Individual Sport Reams, Lamar; Eddy, Terry Sport Marketing Quarterly Dec 2017
42 The Influence of Emotions on Game and Service Satisfaction and Behavioral Intention in Winning and Losing Situations: Moderating Effect of Identification with the Team Yim, Brian H.; Byon, Kevin K. Sport Marketing Quarterly 2018
43 The meaning of team in team identification Delia, Elizabeth B.; James, Jeffrey D. Sport Management Review (Elsevier Science) Aug 2018
44 The paradoxical relationship between fantasy football and NFL consumption: Conflict development and consumer coping mechanisms Yuksel, Mujde; McDonald, Mark A.; Milne, George R.; Darmody, Aron Sport Management Review (Elsevier Science) Apr 2017
45 Ticket Sales Outsourcing Performance Measures Using Balanced Scorecard and Analytic Hierarchy Process Combined Model Seungbum Lee; Brownlee, Eric; Yongjae Kim; Soonhwan Lee Sport Marketing Quarterly Jun 2017
46 To Extend or Not Extend a Human Brand: An Analysis of Perceived Fit and Attitudes Toward Athlete Brand Extensions Walsh, Patrick; Williams, Antonio Journal of Sport Management Jan 2017
47 To post or not to post: social media sharing and sporting event performance Prado‐Gascó, Vicente; Calabuig Moreno, Ferran; Añó Sanz, Vicente; Núñez‐Pomar, Juan; Crespo Hervás, Josep Psychology & Marketing Nov 2017
48 User-generated branding via social media: An examination of six running brands Geurin, Andrea N.; Burch, Lauren M. Sport Management Review (Elsevier Science) Jun 2017
49 What is Rivalry? Old and New Approaches to Specifying Rivalry in Demand Estimations of Spectator Sports Tyler, B. David; Morehead, Craig A.; Cobbs, Joe; DeSchriver, Timothy D. Sport Marketing Quarterly Dec 2017
50 Worth the Price of Admission? The Mediating Effect of Perceived Value on Ticket Purchase Intention Drayer, Joris; Shapiro, Stephen L.; Dwyer, Brendan Sport Marketing Quarterly 2018