Research Readings

Article # Article Title Author Journal Title Date Figure Discuss
1 A Conceptual Framework for Retro Marketing in Sport Scola, Zach; Gordon, Brian S. Sport Marketing Quarterly 2018 How can teams utilize retreo marketing to remind fans of the team's past?
2 A fan's search for meaning: Testing the dimensionality of sport fan superstition. Dwyer, Brendan; Slavich, Mark A.; Gellock, Jennifer L. Sport Management Review (Elsevier Science) 2018 How do fans' superstitions or rituals affect their in-game experience, including mood and consumption?
3 A Hierarchical Approach for Predicting Sport Consumption Behavior: A Personality and Needs Perspective. Yong Jae Ko; Yonghwan Chang; Wonseok Jang; Sagas, Michael; Otto Spengler, John Journal of Sport Management 2017 How do fans' personalities affect their needs for achievement, affiliation, and arousal?
4 A Study on Souvenir Purchase Behavior of Sports Tourists Hsiu-Chin Huang; Tsung-Liang Lin; Chia-Ming Chang International Journal of Organizational Innovation Jan2017 How do brand awareness, price promotions, and impulsivity interact in fan buying behavior?
5 An Examination of Employees' Response to Sponsorship: The Role of Team Identification. Demirel, Abdullah; Fink, Janet; McKelvey, Steve Sport Marketing Quarterly 2018 How does a sports partnership affect the employees of the company?
6 An Experimental Approach to Assessing the Effectiveness of Official Sponsor Designations in an Ambush Marketing Scenario. Brownlee, Eric; Greenwell, T. Christopher; Moorman, Anita Sport Marketing Quarterly 2018 Are there measurable benefits in being a team's official sponsor?
7 Are rival team fans a curse for home team sponsors? The moderating effects of fit, oppositional loyalty, and league sponsoring. Olson, Erik L. Marketing Letters Mar2018 Does fan passion for a team or athlete work against the sponsors of the fan's hated rivals?
8 Assessing corporate demand for sponsorship: marketing costs in the financial services industry. Jensen, Jonathan Marketing Letters Jun2017 What effects the cost of a sports sponsorship?
9 Be Like Mike: The Role of Social Identification in Athlete Endorsements. Carlson, Brad D.; Donavan, D. Todd Sport Marketing Quarterly Sep2017 Brand identification: When can a poor-fitting endorsement lead to positive brand outcomes?
10 Can winning take care of everything? A longitudinal assessment of post-transgression actions on repairing trust in an athlete endorser. Lee, Joon Sung; Kwak, Dae Hee Sport Management Review (Elsevier Science) Jun2017 Can players earn back fans' love and trust after bad behavior?
11 Consumer Attitudes toward Sponsors' Counterambush Marketing Ads. Koenigstorfer, Joerg; Uhrich, Sebastian Psychology & Marketing Jun2017 Should sponsors use humor, shaming, or education to counter ambush marketing?
12 Consumer experience quality: A review and extension of the sport management literature. Yoshida, Masayuki Sport Management Review (Elsevier Science) Nov2017
13 Consumer-based brand equity of a destination for sport tourists versus non-sport tourists. Tasci, Asli D. A.; Hahm, Jeeyeon (Jeannie); Breiter-Terry, Deborah Journal of Vacation Marketing Jan2018
14 Consumers' Perceived Value of Sport Team Games--A Multidimensional Approach. Kunkel, Thilo; Doyle, Jason Patrick; Berlin, Alexander Journal of Sport Management Jan2017
15 Daily Fantasy Football and Self-Reported Problem Behavior in the United States. Dwyer, Brendan; Shapiro, Stephen L.; Drayer, Joris Journal of Gambling Studies Sep2018
16 Effects of social identity and schadenfreude on attitude toward brand sponsoring an instant replay review: The moderating role of rivalry and suspense. Kim, Jihoon (Jay); Kim, Jooyoung Journal of Consumer Behaviour Nov/Dec2018
17 Engagement in sports virtual brand communities. Alonso-Dos-Santos, Manuel; Rejón Guardia, Francisco; Pérez Campos, Carlos; Calabuig-Moreno, Ferran; Ko, Yong Jae Journal of Business Research Aug2018
18 Enhancing Service Loyalty. Ahrholdt, Dennis C.; Gudergan, Siegfried P.; Ringle, Christian M. Journal of Travel Research Apr2017
19 eSport management: Embracing eSport education and research opportunities. Funk, Daniel C.; Pizzo, Anthony D.; Baker, Bradley J. Sport Management Review (Elsevier Science) Feb2018
20 Examining the impact of celebrity endorsements across consumer segments: an empirical study of Tiger Woods’ endorsement effect on golf equipment. Derdenger, Timothy P. Marketing Letters Jun2018
21 Existence of Mixed Emotions During Consumption of a Sporting Event: A Real-Time Measure Approach. Jun Woo Kim; Magnusen, Marshall; Hyun-Woo Lee Journal of Sport Management Jul2017
22 Explaining attendance through the brand community triad: Integrating network theory and team identification. Katz, Matthew; Ward, Rose Marie; Heere, Bob Sport Management Review (Elsevier Science) Apr2018
23 Exploring the Patterns of Dual Attitude Changes in the Context of Athlete Endorsement: The Interplay of Fit, Evaluative Conditioning, and Introspection Focus. Chang, Yonghwan Journal of Sport Management Sep2018
24 From passion to obsession: Development and validation of a scale to measure compulsive sport consumption. Aiken, Kirk Damon; Bee, Colleen; Walker, Nefertiti Journal of Business Research Jun2018
25 From the Front Lines to the Halls of Academia: Charting Ambush Marketing Discourse. McKelvey, Stephen Sport & Entertainment Review Oct2017
26 How Related Multiscreening Could Positively Affect Advertising Outcomes. Segijn, Claire M.; Voorveld, Hilde A.M.; Smit, Edith G. Journal of Advertising 2017
27 Implicit and Explicit Affective Evaluations of Athlete Brands: The Associative Evaluation–Emotional Appraisal–Intention Model of Athlete Endorsements. Chang, Yonghwan; Ko, Yong Jae; Carlson, Brad D. Journal of Sport Management Nov2018
28 Inferring Corporate Motives: How Deal Characteristics Shape Sponsorship Perceptions. Woisetschläger, David M.; Backhaus, Christof; Bettina Cornwell, T. Journal of Marketing Sep2017
29 Is There Economic Discrimination on Sport Social Media? An Analysis of Major League Baseball. Watanabe, Nicholas M.; Yan, Grace; Soebbing, Brian P.; Pegoraro, Ann Journal of Sport Management Jul2017
30 Linking marketing mix elements to passion-driven behavior toward a brand. Kim, Min-Seong; Kim, Jihye International Journal of Contemporary Hospitality Management 2018
31 Marketing, get ready to rumble—How rivalry promotes distinctiveness for brands and consumers. Berendt, Johannes; Uhrich, Sebastian; Thompson, Scott A. Journal of Business Research Jul2018
32 Predicting behavioral loyalty through corporate social responsibility: The mediating role of involvement and commitment. Inoue, Yuhei; Funk, Daniel C.; McDonald, Heath Journal of Business Research Jun2017
33 Racial Discrimination and Statistical Discrimination: MLB Rookie Card Values and Performance Uncertainty. Burge, Gregory S.; Zillante, Arthur Social Science Quarterly (Wiley-Blackwell) Nov2017
34 Run Again Another Day: The Role of Consumer Characteristics and Satisfaction in Repeat Consumption of a Sport-Related Experience Product. Baker, Bradley J.; Jordan, Jeremy S.; Funk, Daniel C. Journal of Sport Management Jan2018
35 Sport team emotion: Conceptualization, scale development and validation. Lee, Seunghwan; Kim, Yukyoum; Heere, Bob Sport Management Review (Elsevier Science) Aug2018
36 Sport Ticket Sales Training: Perceived Effectiveness and Impact on Ticket Sales Results. Popp, Nels; Simmons, Jason; McEvoy, Chad D. Sport Marketing Quarterly Jun2017
37 Temporary communitas and willingness to return to events. Jahn, Steffen; Cornwell, T. Bettina; Drengner, Jan; Gaus, Hansjoerg Journal of Business Research Nov2018
38 The Demand for Licensed Merchandise in Sports--On the Purchase Channel Choice. Nalbantis, Georgios; Fahrner, Marcel; Pawlowski, Tim Journal of Sport Management Sep2017
39 The Effects of Consumer Innovativeness on Sport Team Applications Acceptance and Usage. Yongjae Kim; Soojin Kim; Rogol, Elizabeth Journal of Sport Management May2017
40 The Effects of Implicit Team Identification (iTeam ID) on Revisit and WOM Intentions: A Moderated Mediation of Emotions and Flow. Chang, Yonghwan; Wann, Daniel L.; Inoue, Yuhei Journal of Sport Management Jul2018
41 The Impact of Rivalry Antecedents on Mediated Demand for an Individual Sport. Reams, Lamar; Eddy, Terry Sport Marketing Quarterly Dec2017
42 The Influence of Emotions on Game and Service Satisfaction and Behavioral Intention in Winning and Losing Situations: Moderating Effect of Indentification with the Team. Yim, Brian H.; Byon, Kevin K. Sport Marketing Quarterly 2018
43 The meaning of team in team identification. Delia, Elizabeth B.; James, Jeffrey D. Sport Management Review (Elsevier Science) Aug2018
44 The paradoxical relationship between fantasy football and NFL consumption: Conflict development and consumer coping mechanisms. Yuksel, Mujde; McDonald, Mark A.; Milne, George R.; Darmody, Aron Sport Management Review (Elsevier Science) Apr2017
45 Ticket Sales Outsourcing Performance Measures Using Balanced Scorecard and Analytic Hierarchy Process Combined Model. Seungbum Lee; Brownlee, Eric; Yongjae Kim; Soonhwan Lee Sport Marketing Quarterly Jun2017
46 To Extend or Not Extend a Human Brand: An Analysis of Perceived Fit and Attitudes Toward Athlete Brand Extensions. Walsh, Patrick; Williams, Antonio Journal of Sport Management Jan2017
47 To post or not to post: social media sharing and sporting event performance. Prado‐Gascó, Vicente; Calabuig Moreno, Ferran; Añó Sanz, Vicente; Núñez‐Pomar, Juan; Crespo Hervás, Josep Psychology & Marketing Nov2017
48 User-generated branding via social media: An examination of six running brands. Geurin, Andrea N.; Burch, Lauren M. Sport Management Review (Elsevier Science) Jun2017
49 What is Rivalry? Old and New Approaches to Specifying Rivalry in Demand Estimations of Spectator Sports. Tyler, B. David; Morehead, Craig A.; Cobbs, Joe; DeSchriver, Timothy D. Sport Marketing Quarterly Dec2017
50 Worth the Price of Admission? The Mediating Effect of Perceived Value on Ticket Purchase Intention. Drayer, Joris; Shapiro, Stephen L.; Dwyer, Brendan Sport Marketing Quarterly 2018