Fan, Follower, or Friends? How Social Media Drives Sales in Sports

http://www.forbes.com/sites/kurtbadenhausen/2016/07/14/fc-barcelona-ranks-as-the-top-sports-team-on-social-media/#1af0234f49a1 http://www.forbes.com/sites/kurtbadenhausen/2016/06/08/ronaldo-generates-176-million-in-value-for-his-sponsors-on-social-media/#1b83a149774a   How does a team’s social media accounts (like FC Barcelona, Messi, & Neymar) affect perceived membership value for the fan? Do you think social media adds visible benefits for those who are in or want to join Read More …

NFL Jersey Sales & Fan Identification

“This NFL rookie hasn’t played in a single game, but his jersey is already the best-selling in the league” Check out the article here: http://www.aol.com/article/2016/07/20/this-nfl-rookie-hasn-t-played-in-a-single-game-but-his-jersey-i/21435917/?ncid=txtlnkusaolp00000058& What are the qualities of sports consumers that differ from consumers of generic products and services? What Read More …