NFL Jersey Sales & Fan Identification

“This NFL rookie hasn’t played in a single game, but his jersey is already the best-selling in the league” Check out the article here: http://www.aol.com/article/2016/07/20/this-nfl-rookie-hasn-t-played-in-a-single-game-but-his-jersey-i/21435917/?ncid=txtlnkusaolp00000058& What are the qualities of sports consumers that differ from consumers of generic products and services? What Read More …