• “How many brand logos can you ID? Would sponsorships help?”

    Posted on March 29, 2017 by Whitney Hancock in Fan passion, Sponsorship, Sports Marketing.

    Click here to take a quiz on brand logo recognition. Chances are you recognized at least 50% of the brands in this quiz by their logos. What makes a brand distinct in the mind of consumers? Did you correctly identify the Sun Life Financial logo? Very impressive. How can a title sponsorship help brands like […]

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  • What brands have the best digital sport sponsorship activation?

    Posted on March 16, 2017 by Whitney Hancock in Fan passion, Selling, Sponsorship.

    Check out the article here.  American Express hosted the hydro-interactive tennis experience as well as the PIVOT NBA video experience. Considering the 5 principles of property-brand association, what factors about Amex will facilitate the transfer of affinity from passionate tennis/basketball fans to the brand? What did Kumho, a tire company, do to manufacture relatedness with […]

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  • Fan, Follower, or Friends? How Social Media Drives Sales in Sports

    Posted on March 3, 2017 by Whitney Hancock in Social Media.

    http://www.forbes.com/sites/kurtbadenhausen/2016/07/14/fc-barcelona-ranks-as-the-top-sports-team-on-social-media/#1af0234f49a1 http://www.forbes.com/sites/kurtbadenhausen/2016/06/08/ronaldo-generates-176-million-in-value-for-his-sponsors-on-social-media/#1b83a149774a   How does a team’s social media accounts (like FC Barcelona, Messi, & Neymar) affect perceived membership value for the fan? Do you think social media adds visible benefits for those who are in or want to join the FC Barcelona community? What should be the first objective of a team or athlete’s […]

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  • NFL and Technology—the “No Fun League” or “New Frontiers League”?

    Posted on February 10, 2017 by Whitney Hancock in Sportstalk.

    Check out the articles here: http://www.zdnet.com/article/intels-drone-light-show-at-super-bowl-will-lead-to-more-business-use/ http://www.sporttechie.com/2017/02/06/sports/nfl/recapping-the-most-important-sports-technology-storylines-from-2016-17-nfl-season/ From your experience, which professional or collegiate sports teams are innovators or early adopters in technology? Late adopters or laggards? Some refer to the NFL as the “No Fun League.” Does this article give any evidence to support this view? Or, would you argue they are well within […]

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  • How do sport sponsorships bring a brand to life?

    Posted on February 1, 2017 by Whitney Hancock in Community, Fan passion, Sponsorship.

    Why sports sponsorship worked for these three businesses http://realbusiness.co.uk/sales-and-marketing/2017/01/03/sports-sponsorship-worked-three-businesses/ How did these sponsors create brand activation—bring the brand to life—in the minds of consumers? How should a company like Opus Energy measure return on investment (ROI) or return on objectives (ROO) after sponsoring the Northampton Town FC? How did the Tombola brand determine if the […]

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  • Passionate fans attempt to keep Chargers in town

    Posted on January 23, 2017 by Whitney Hancock in Fan passion.

    Moving companies refuse to help Chargers relocate to Los Angeles http://www.foxnews.com/sports/2017/01/17/moving-companies-refuse-to-help-chargers-relocate-to-los-angeles.html Do you think Charger fans would respond in the same way if their favorite coffee shops left San Diego? What is different about a fan and a typical customer? What does left brain and right brain have to do with the way these Charger […]

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  • Chicago Cub success off the field: Moving the merchandise

    Posted on November 10, 2016 by Whitney Hancock in Sportstalk.

    Check out the article here. 1.      Why do fans like Dennis and Kathy spend so much time, money,  energy – even giving up a night’s sleep – to obtain Cubs merchandise (Chapter 10)? a.      What does the “locker room” hat symbolize that a Wal-Mart Cubs hat doesn’t? b.      The retail store Sports World Chicago plans […]

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  • Gameday mobile apps: increasing involvement & excitement in sports

    Posted on November 1, 2016 by Whitney Hancock in Sports Marketing, Sportscape.

    Apps Are Bringing Fans Closer to the NFL Than Ever Before Check out the article here. 1.      The fan-powered light show increases excitement and involvement by fans during the sporting event. What other ways could apps be used to increase fan involvement? 2.      What do fans want to see on the scoreboard (Ch. 9)? How […]

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  • Sports & Entertainment: Selling more than just tickets

    Posted on October 19, 2016 by Whitney Hancock in Pricing, Selling.

    Cubs Resale Tickets Averaging $750 Check out the article here. How do fantasies, feelings, fun and friends influence willingness to pay for NCLS vs. ACLS ticket prices? How does the experience, entertainment, exhibitionism and evangelism that goes on with playoff teams and games differ from the sale of other services—such as most restaurants, the transportation […]

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  • Suing season ticket holders?

    Posted on October 13, 2016 by Whitney Hancock in Sportstalk.

    Some good questions to ask before suing season ticket holders Check out the article here. 1.      Based on the model of league attendance and price setting (Chapter 6 of Team Sports Marketing), stadium quality accounts for the most variance when it comes to explaining attendance at MLB games. Yet, the Marlins are only averaging 20,508 fans per game. What […]

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