“The Top 4 Sports Tech Investments for 2017”
Check out the article here.
- We see from the article that data tracking both on and off the field is “re-writing the sports playbooks” and “disrupting age-old revenue channels” with the result of “spinning data into gold.” Yet, we see many teams still reluctant to invest in data analytics. Why do you think that is?
- Stats Fun #1: What kind of statistical test would you run to see how membership in one’s generation (Millennials, Gen X, Baby Boomers, etc.) affects:
- Liking the team’s Facebook page (No/Yes)
- Following the team on Twitter (No/Yes)
- Following the team on Snapchat (No/Yes)
- What would you predict about the outcomes? Why is this information useful?
- Stats Fun #2: Suppose we want to see the relationship between how many games fans attended (e.g., 0-81 MLB home games) and the amount of time fans spend on their phones during the games.
- If we had the data, which statistical test would we run?
- What might the results suggest about running promotions?
- What are other situations where fan phone usage data would be useful to track? How could it affect related decision-making?