New Rumpelstiltskin: Are data analysts in the sports world “spinning data into gold?”

“The Top 4 Sports Tech Investments for 2017”

Check out the article here.

  1. We see from the article that data tracking both on and off the field is “re-writing the sports playbooks” and “disrupting age-old revenue channels” with the result of “spinning data into gold.” Yet, we see many teams still reluctant to invest in data analytics. Why do you think that is?
  2. Stats Fun #1: What kind of statistical test would you run to see how membership in one’s generation (Millennials, Gen X, Baby Boomers, etc.) affects:

    1. Liking the team’s Facebook page (No/Yes)
    2. Following the team on Twitter (No/Yes)
    3. Following the team on Snapchat (No/Yes)
    4. What would you predict about the outcomes? Why is this information useful?
  3. Stats Fun #2: Suppose we want to see the relationship between how many games fans attended (e.g., 0-81 MLB home games) and the amount of time fans spend on their phones during the games.

    1. If we had the data, which statistical test would we run?
    2. What might the results suggest about running promotions?
    3. What are other situations where fan phone usage data would be useful to track? How could it affect related decision-making?

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