MLB attendance down by 1 mil fans in 2019; are teams responding?

First, read Chapter 5: Selling Season Tickets.

Then, check out the article, "Baseball Saw a Million More Empty Seats. Does It Matter?"

  1. What are the barriers of attendance that come into play for baseball more than other sports?
  2. What have the Oakland A's done to address the decline in season ticket sales?
  3. What are other ways teams are attempting to increase the perceived value of their ticket packages?
  4. How might we reduce churn of season tickets?
  5. What risk does the author of the article mention if teams rely too much on media rights to generate revenue and reduce focus on ticket sales?

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