First, read Chapter 3: Customer Relationship Management.
Then, read the article: Data Monetization Platform Pumpjack Acquires Fan Engagement Software Tixsee
- The Dallas Mavericks are joining forces with Pumpjack to engage in customer relationship management and precision marketing. What are the goals of precision marketing?
- Why are fans motivated to engage in electronic word-of-mouth?
- How are the Mavericks using their app to reward electronic word-of-mouth?
- What are the ways Pumpjack technology is operating similar to a CRM system?