Mavs use data to move tickets & award loyal fans

First, read Chapter 3: Customer Relationship Management.

Then, read the article: Data Monetization Platform Pumpjack Acquires Fan Engagement Software Tixsee

  1. The Dallas Mavericks are joining forces with Pumpjack to engage in customer relationship management and precision marketing. What are the goals of precision marketing?
  2. Why are fans motivated to engage in electronic word-of-mouth?
  3. How are the Mavericks using their app to reward electronic word-of-mouth?
  4. What are the ways Pumpjack technology is operating similar to a CRM system?


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