Click here to take a quiz on brand logo recognition.
- Chances are you recognized at least 50% of the brands in this quiz by their logos. What makes a brand distinct in the mind of consumers?
- Did you correctly identify the Sun Life Financial logo? Very impressive. How can a title sponsorship help brands like Sun Life gain both brand recognition and market share?
What goals do established brands like Gatorade or Nike have when they sponsor professional sports teams?
- Why can’t this be measured by media equivalency?
- How can the Net Promoter Score help a brand understand its relative position in the marketplace?
- What do you consider to be the current brand personality of Blackberry? How could sponsoring a team like Golden State change this image?
These questions relate to Chapter 14: Affinity Transfer & ROI in Team Sports Marketing. Patrick Robinson Jersey