How does Yahoo Sports use data to improve their fantasy football app?

First, read Chapter 4: Data Analytics. Then check out the article, Yahoo’s in-App NFL Game Streams Aim to Change How Fans Engage With Football.

  1. What kind of data has Yahoo Sports collected to make decisions about their app (nominal, ordinal, interval, ratio)?
  2. If you were given data on 100 NFL fans, predict and describe the correlation between age and hours spent streaming NFL games via a mobile device based on information from the article.
  3. What kind of fan data might tell us more about (or explains/predicts) fan behaviors than simple demographics?
  4. What kind of statistical test would we use to see how fan passion, age, and income explain/predict hours spent streaming football via a mobile device?

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