Why sports sponsorship worked for these three businesses
- How did these sponsors create brand activation—bring the brand to life—in the minds of consumers?
- How should a company like Opus Energy measure return on investment (ROI) or return on objectives (ROO) after sponsoring the Northampton Town FC?
- How did the Tombola brand determine if the sports sponsorship was worth the investment? Can you think of other brands that could use a similar approach in measuring ROI?
- How does one get from brand awareness to brand adoption and usage? Considering this process, given the target audiences, what would you say are the objectives for these three sponsors?
- Why is signage the least and worst option for brand and fan engagement? What are better options?
This article relates to Chapter 1 of Team Sports Marketing: Intro to Team Sports Marketing. Jordan Richards Authentic Jersey