Check out the article: Ticketing strategies that work
- What are the four deleterious effects of unused season tickets for a franchise? How have many of the teams in the article addressed these problems?
- How is Mike Clough at the Minnesota Twins meeting the priorities of millennials in their recent ticket strategies?
- How does Drew Ribarchak of the Columbus Blue Jackets increase the perceived ticket value for new group sales?
- What are the ways that Gretchen Sheirr at the Rockets improves venue convenience and avoids “managerial drift”?
- How might Paige Farragut’s strategy at the Texas Rangers increase social exchange? How does she hope to see this affect future season ticket sales?
These questions relate to Chapter 5: Selling Season Tickets.