Team Sports Marketing is a sports marketing text containing material appropriate for high school, college, and graduate level courses in sports and entertainment. The book is written from a perspective of those seeking future careers in the field, as well as those working in the field of sports & entertainment. Academics and practitioners can appreciate the usefulness of a text based on marketing theory & research and extensive experience in the field. Students will enjoy the creative writing style aimed at their understanding and retaining the material.
Here are some quotes we are not making up:
Team Sports Marketing was originally published in hard-copy form in 2006. You may still buy it here.
Interact. In this revision, all chapter content is updated annually so instructors, students, and managers receive the latest best practices and insights into sports & entertainment marketing. The interactive nature of the online community allows professors and professionals to offer input to the materials and insights available on the site. Students and professors may make comments on each chapter. Since today's learners always have their iPhone, iPad, or other mobile device in hand, the book is available 24/7.
Go Green. In an ecological and economic sense, you and your students save green using Team Sports Marketing in the classroom. First, no trees were killed in the production of this website. Second, the student subscription rate of $25 for six months offers great value compared to quickly out-dated hard copy textbooks. For those wanting a lifetime subscription, the $100 subscription still compares favorably with hard copy texts.
Contribute. Your work may already be cited in Team Sports Marketing. If not, we are always looking for published empirical studies that would add to our understanding! Please submit the citation reference, a PDF or link to the article, and your suggestion of where it fits to The Author.
Partner Benefits. Subscribers to Team Sports Marketing may also want to use relevant articles posted to the Baylor S3 Report, as well as our Facebook page, where we frequently post on the lighter side of sports. Visit the Sportstalk page to access recent relevant news articles for classroom discussion. The Baylor S3 Report offers insights from sports executives on these topics:
Preview. Instructors or organizational buyers wishing to review the text may email The Author for free access to the text and instructor's materials. For each chapter, Team Sports Marketing includes (a) PowerPoint slides containing class exercises and discussion (b) list of key terms & chapter essay question, and (c) multiple choice test bank questions.
The text begins with, What is sports marketing? to give a basic understanding of sports marketing. An overview of each section of the book can also be viewed for each of the sections in the text: The Fan, Marketing Management, and Sponsorships. The Marketing Management section contains the majority of the chapters--and that overview page contains an overview of each of these chapters. To read more you may subscribe to gain access.
Credit. Many of the ideas and content in this text can be credited to learning from the best, our advisory board members of Baylor's Sports Sponsorship & Sales program:
TEAMS (Executives on advisory board)
CORPORATIONS (Executive, Company, Category)