Can Fox transfer fan passion to “Big Noon Kickoff” college gameday show?

First, read Chapter 1: Introduction to Team Sports Marketing. Then, check out the article about Fox's new Saturday morning football show here.

  1. How is Fox attempting to transfer fan passion and fan identification onto their brand (Fox) and product (Big Noon Kickoff show)?
  2. What advice does Reggie Bush have about what types of brands/products are attractive to fans?
  3. What does ESPN Gameday do to build fan engagement?
  4. What do you think Fox needs to do to differentiate from its primary competitor, ESPN Gameday? Are they on the right track?

Written by