First, read Chapter 1: Introduction to Team Sports Marketing. Then, check out the article about Fox's new Saturday morning football show here.
- How is Fox attempting to transfer fan passion and fan identification onto their brand (Fox) and product (Big Noon Kickoff show)?
- What advice does Reggie Bush have about what types of brands/products are attractive to fans?
- What does ESPN Gameday do to build fan engagement?
- What do you think Fox needs to do to differentiate from its primary competitor, ESPN Gameday? Are they on the right track?