First, read Chapter 11: Technology and Online Retailing.
Then, check out the article, "NFL TV Ratings: Why People (Won't) Watch."
- The "one-clicks": How has technology changed what is most important to younger generations when they consider what to do with their leisure time?
- Given this knowledge about the "one-clicks," why do some organizations remain laggards in regards to technology that would make the experience more fluid or fun? (Ch. 11)
- The freedom-fighters: How has technology changed what is most important to younger generations when they want to consume content related to their favorite team?
- The NBA seems to be taking a step in the right direction in this creatively titled article: "Fans can purchase 4th quarter of NBA games on League Pass." Do you think the NBA will lose revenue by offering a portion of the game at such a low price? What did you learn from the Forbes article that might point otherwise?