Fluid, Innovative, & Fun: How to keep your team relevant in a world of entertainment options

First, read Chapter 11: Technology and Online Retailing. 

Then, check out the article, "NFL TV Ratings: Why People (Won't) Watch."

 

  1. The "one-clicks": How has technology changed what is most important to younger generations when they consider what to do with their leisure time?
  2. Given this knowledge about the "one-clicks," why do some organizations remain laggards in regards to technology that would make the experience more fluid or fun? (Ch. 11)
  3. The freedom-fighters: How has technology changed what is most important to younger generations when they want to consume content related to their favorite team?
  4. The NBA seems to be taking a step in the right direction in this creatively titled article: "Fans can purchase 4th quarter of NBA games on League Pass."  Do you think the NBA will lose revenue by offering a portion of the game at such a low price? What did you learn from the Forbes article that might point otherwise?

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