CASES: Looking at the Nationals’ 2019 Promotional Incentives

Check out the promotional schedule from the Washington Nationals 2019 season here.

  1. Looking at the Nationals promotion schedule, pick one that meets the following characteristics described in Chapter 8: Promotional Incentives  and describe how it does this.
  • Clear target and objective
  • Adds value
  • Simple
  • Experiential
  • Sponsored
  1. How would the Nationals know if a promotion is successful?

  2. What should be the focus of promotions?

  3. What kinds of promotions entice variety seekers or promotion-prone fans?

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