“Don’t jinx the game!” Superstitious Patriots fans show team identification and passion

First, read Chapter 2: Fan Identification and Passion.

Then, read the article from the Boston Globe: Left out in the cold, ‘jinxed’ Pats fans ostracized on game day by friends.

  1. For highly passionate Patriots fans, how is football like a religion?
  2. What are the consumption behaviors (3M) that highly identified Patriots fans will engage in?
  3. Do you think Judge and Ken are likely to BIRG after the AFC Championship game?
  4. What are ways that a highly identified Patriots fan might show in-group favoritism while at the game? How might they show out-group derogation to a Chiefs fan?
  5. For NFL teams like the Cardinals and Jets, how can they build fan identification despite a poor season?

Written by