Could augmented reality apps like Pokemon Go drive fans to sporting events?

"Should sports organizations go with Pokemon-style augmented reality?"

Check out the article here.


  • Do you think augmented reality (AR) experiences would drive people to the stadium instead of watching the game at home?
  • What kind of data could an AR app provide about users? Consider predictive and descriptive data.

    • How could AR apps affect the quality of the customer information gained from the fan?
  • The goals of precision marketing are to

    • Generate new fans,
    • Enlarge attendance and purchases of current fans, and to
    • Motivate and maintain current fan identification and passion.

How is a CRM system used to meet these goals? How could AR experiences help?

  • People are more likely to engage in electronic word-of-mouth if they experience positive emotions (excitement, pleasure, relaxation) or surprise. What are some ideas for an AR design within a stadium or arena that might bring excitement and surprise to the fan?

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