Fan, Follower, or Friends? How Social Media Drives Sales in Sports

http://www.forbes.com/sites/kurtbadenhausen/2016/07/14/fc-barcelona-ranks-as-the-top-sports-team-on-social-media/#1af0234f49a1 http://www.forbes.com/sites/kurtbadenhausen/2016/06/08/ronaldo-generates-176-million-in-value-for-his-sponsors-on-social-media/#1b83a149774a   How does a team’s social media accounts (like FC Barcelona, Messi, & Neymar) affect perceived membership value for the fan? Do you think social media adds visible benefits for those who are in or want to join Read More …