Click here to take a quiz on brand logo recognition. Chances are you recognized at least 50% of the brands in this quiz by their logos. What makes a brand distinct in the mind of consumers? Did you correctly identify the Sun Life Financial logo? Very impressive. How can a title sponsorship help brands like […]Continue Reading... Comments Off on How many brand logos can you ID? Would sponsorships help?
Check out the article here. American Express hosted the hydro-interactive tennis experience as well as the PIVOT NBA video experience. Considering the 5 principles of property-brand association, what factors about Amex will facilitate the transfer of affinity from passionate tennis/basketball fans to the brand? What did Kumho, a tire company, do to manufacture relatedness with […]Continue Reading... Comments Off on What brands have the best digital sport sponsorship activation?
Why sports sponsorship worked for these three businesses http://realbusiness.co.uk/sales-and-marketing/2017/01/03/sports-sponsorship-worked-three-businesses/ How did these sponsors create brand activation—bring the brand to life—in the minds of consumers? How should a company like Opus Energy measure return on investment (ROI) or return on objectives (ROO) after sponsoring the Northampton Town FC? How did the Tombola brand determine if the […]Continue Reading... Comments Off on How do sport sponsorships bring a brand to life?
Moving companies refuse to help Chargers relocate to Los Angeles http://www.foxnews.com/sports/2017/01/17/moving-companies-refuse-to-help-chargers-relocate-to-los-angeles.html Do you think Charger fans would respond in the same way if their favorite coffee shops left San Diego? What is different about a fan and a typical customer? What does left brain and right brain have to do with the way these Charger […]Continue Reading... Comments Off on Passionate fans attempt to keep Chargers in town
Ranking the Best of the 2016 MLB Ballpark Promotions Check out the article here. Do you think a Star Wars night engages active fans, inactive fans or variety-seekers? Which other promotion might increase enduring involvement? Which might only increase situational involvement? How can a team use promotions to add value to the event and […]Continue Reading... Comments Off on Do the best MLB ballpark promotions increase fan loyalty?