How do sport sponsorships bring a brand to life?

Why sports sponsorship worked for these three businesses http://realbusiness.co.uk/sales-and-marketing/2017/01/03/sports-sponsorship-worked-three-businesses/ How did these sponsors create brand activation—bring the brand to life—in the minds of consumers? How should a company like Opus Energy measure return on investment (ROI) or return on objectives Read More …