Category Archives: Community

  • How do sport sponsorships bring a brand to life?

    Posted on February 1, 2017 by Whitney Hancock in Community, Fan passion, Sponsorship.

    Why sports sponsorship worked for these three businesses http://realbusiness.co.uk/sales-and-marketing/2017/01/03/sports-sponsorship-worked-three-businesses/ How did these sponsors create brand activation—bring the brand to life—in the minds of consumers? How should a company like Opus Energy measure return on investment (ROI) or return on objectives (ROO) after sponsoring the Northampton Town FC? How did the Tombola brand determine if the […]

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