Fan, Follower, or Friends? How Social Media Drives Sales in Sports

http://www.forbes.com/sites/kurtbadenhausen/2016/07/14/fc-barcelona-ranks-as-the-top-sports-team-on-social-media/#1af0234f49a1 http://www.forbes.com/sites/kurtbadenhausen/2016/06/08/ronaldo-generates-176-million-in-value-for-his-sponsors-on-social-media/#1b83a149774a   How does a team’s social media accounts (like FC Barcelona, Messi, & Neymar) affect perceived membership value for the fan? Do you think social media adds visible benefits for those who are in or want to join Read More …

How do sport sponsorships bring a brand to life?

Why sports sponsorship worked for these three businesses http://realbusiness.co.uk/sales-and-marketing/2017/01/03/sports-sponsorship-worked-three-businesses/ How did these sponsors create brand activation—bring the brand to life—in the minds of consumers? How should a company like Opus Energy measure return on investment (ROI) or return on objectives Read More …