Click here to take a quiz on brand logo recognition. Chances are you recognized at least 50% of the brands in this quiz by their logos. What makes a brand distinct in the mind of consumers? Did you correctly identify the Sun Life Financial logo? Very impressive. How can a title sponsorship help brands like […]Continue Reading... Comments Off on How many brand logos can you ID? Would sponsorships help?
Check out the article here. American Express hosted the hydro-interactive tennis experience as well as the PIVOT NBA video experience. Considering the 5 principles of property-brand association, what factors about Amex will facilitate the transfer of affinity from passionate tennis/basketball fans to the brand? What did Kumho, a tire company, do to manufacture relatedness with […]Continue Reading... Comments Off on What brands have the best digital sport sponsorship activation?
Why sports sponsorship worked for these three businesses http://realbusiness.co.uk/sales-and-marketing/2017/01/03/sports-sponsorship-worked-three-businesses/ How did these sponsors create brand activation—bring the brand to life—in the minds of consumers? How should a company like Opus Energy measure return on investment (ROI) or return on objectives (ROO) after sponsoring the Northampton Town FC? How did the Tombola brand determine if the […]Continue Reading... Comments Off on How do sport sponsorships bring a brand to life?
Moving companies refuse to help Chargers relocate to Los Angeles http://www.foxnews.com/sports/2017/01/17/moving-companies-refuse-to-help-chargers-relocate-to-los-angeles.html Do you think Charger fans would respond in the same way if their favorite coffee shops left San Diego? What is different about a fan and a typical customer? What does left brain and right brain have to do with the way these Charger […]Continue Reading... Comments Off on Passionate fans attempt to keep Chargers in town
Apps Are Bringing Fans Closer to the NFL Than Ever Before Check out the article here. 1. The fan-powered light show increases excitement and involvement by fans during the sporting event. What other ways could apps be used to increase fan involvement? 2. What do fans want to see on the scoreboard (Ch. 9)? How […]Continue Reading... Comments Off on Gameday mobile apps: increasing involvement & excitement in sports
Cubs Resale Tickets Averaging $750 Check out the article here. How do fantasies, feelings, fun and friends influence willingness to pay for NCLS vs. ACLS ticket prices? How does the experience, entertainment, exhibitionism and evangelism that goes on with playoff teams and games differ from the sale of other services—such as most restaurants, the transportation […]Continue Reading... Comments Off on Sports & Entertainment: Selling more than just tickets
“Millennials put ticket strategies to test” Check out the article here. What aspects of sporting events do millennials value more than previous generations? There are barriers that keep millennials (ages 18-35) from attending sporting events, as well as incentives. What are these? How are sports organizations changing the ticketing and in-venue experience to meet […]Continue Reading... Comments Off on How millennials are changing the game for ticket selling
Ranking the Best of the 2016 MLB Ballpark Promotions Check out the article here. Do you think a Star Wars night engages active fans, inactive fans or variety-seekers? Which other promotion might increase enduring involvement? Which might only increase situational involvement? How can a team use promotions to add value to the event and […]Continue Reading... Comments Off on Do the best MLB ballpark promotions increase fan loyalty?
Check out the article: “Chipotle, Still Suffering as Sales Slide Again, Sees Hope in Rewards 'Success to Us Is Getting All of the Sales Back,' CFO Says” In the 2014-15 season, the NY Knicks had the third-largest TV audience in the NBA despite their abysmal 17-65 record. What are some of the key differences between consumers […]Continue Reading... Comments Off on Chipotle vs. Sports – Why do many sports teams profit despite poor performance?