Cashless and mobile-only venues: Late adoption in the Sportscape

First, read Chapter 9: Managing the Sportscape.

Next, read the article, Mariners Launch Mobile-Only Entry and Cashless Pilot at T-Mobile Park and Cashless Stadiums - Where we are in 2018.

  1. How might moving to a cashless ballpark increase customer comfort or satisfaction? Which aspects of the sportscape would it improve?
  2. What types of fans is a cashless ballpark likely to affect the most?
  3. Do you think these technology moves will increase overall satisfaction in the sportscape? Why or why not?
  4. What are some reasons why managing the sportscape can be difficult for management?
  5. What can management do to help fans adjust to these changes?

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