Can marketing strategy help the Miami Marlins out of their misery?

First, read Chapter 6: Foundations for Setting Ticket Prices.

Check out the article here: Miami Marlins Barely Drew More Fans This Year Than Some AAA Teams

Or see this one from last year: What 1.2 Billion buys in Miami: For baseball, a major distraction

  1. While the Miami Marlins have a new owner and a more recent stadium (2013), attendance was an all-time low this year and on par with minor league baseball teams. Based on the model of league attendance and price setting, what accounts for the most variance when it comes to explaining attendance at MLB games?
  2. The Marlins averaged 10,013 fans per game this season--a whopping 50% drop from 2016. What other factors must be affecting game attendance?
  3. How has the novelty effect taken place in Miami?
  4. What does Miami need to do in order to increase ticket sales? Do you think the team can overcome a potentially poor location through marketing strategies?

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