First, read Chapter 2: Fan Identification & Passion. Then, check out the article, How the fantasy sports boom reflects the changing nature of masculinity.
- How does the author of the article describe how male identity has changed over the last 100 years? How might this cultural shift affect a person's ability to identify (as defined in Ch. 2) with pro sports players?
- The author states, "Brawn, however, counts for much less on a résumé in 2019. And fantasy sports offer men similar metaphors of what work should be rewarded." How might attraction, similarity, and identification explain the rise in fantasy sports? What about e-sports?
- What are the consumption behaviors that result from identification?
- Assuming the cultural shift described in the article is accurate, what should sports teams be promoting or investing in in order to increase fan involvement?