Check out the article here.
- Do you think a Star Wars night at the ballpark engages active fans, inactive fans or variety-seekers?
- Which other promotion might increase enduring involvement? Which might only increase situational involvement?
- How can a team use promotions to add value to the event and loyalty to the team?
- What characteristics might a Yankees fan attribute to someone they see showing up two hours early to get a Craig Kimbrel beard plant? How about a Red Sox fan?
For instructors, this article relates to Chapter 2: Fan Identification and Passion.