Do the best MLB ballpark promotions increase fan loyalty?

Check out the article here.

  • Do you think a Star Wars night at the ballpark engages active fans, inactive fans or variety-seekers?
  • Which other promotion might increase enduring involvement? Which might only increase situational involvement?
  • How can a team use promotions to add value to the event and loyalty to the team?
  • What characteristics might a Yankees fan attribute to someone they see showing up two hours early to get a Craig Kimbrel beard plant? How about a Red Sox fan? 

For instructors, this article relates to Chapter 2: Fan Identification and Passion.

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