Fan, Follower, or Friends? How Social Media Drives Sales in Sports

http://www.forbes.com/sites/kurtbadenhausen/2016/07/14/fc-barcelona-ranks-as-the-top-sports-team-on-social-media/#1af0234f49a1 http://www.forbes.com/sites/kurtbadenhausen/2016/06/08/ronaldo-generates-176-million-in-value-for-his-sponsors-on-social-media/#1b83a149774a   How does a team’s social media accounts (like FC Barcelona, Messi, & Neymar) affect perceived membership value for the fan? Do you think social media adds visible benefits for those who are in or want to join Read More …

NFL and Technology—the “No Fun League” or “New Frontiers League”?

Check out the articles here: http://www.zdnet.com/article/intels-drone-light-show-at-super-bowl-will-lead-to-more-business-use/ http://www.sporttechie.com/2017/02/06/sports/nfl/recapping-the-most-important-sports-technology-storylines-from-2016-17-nfl-season/ From your experience, which professional or collegiate sports teams are innovators or early adopters in technology? Late adopters or laggards? Some refer to the NFL as the “No Fun League.” Does this article Read More …

How do sport sponsorships bring a brand to life?

Why sports sponsorship worked for these three businesses http://realbusiness.co.uk/sales-and-marketing/2017/01/03/sports-sponsorship-worked-three-businesses/ How did these sponsors create brand activation—bring the brand to life—in the minds of consumers? How should a company like Opus Energy measure return on investment (ROI) or return on objectives Read More …