with Kirk Wakefield, the author of Team Sports Marketing, by email, LinkedIn, Twitter (@kirkwakefield), or phone (254.710.4267).
with Whitney Hancock, Marketing Manager of Team Sports Marketing, by email, LinkedIn, or Twitter (@WhitHancock).
Kirk Wakefield's academic bio here.
Now accepting properties for independent Partnership Lift Metrics.
Partnership lift is the percentage increase in brand KPI's (regard, relevance, differentiation, trust, preference, usage and brand-supportive actions) among fans reached by the property's assets compared to those not reached.
Drew Carey and Kirk Wakefield, MIT Sloan Sports Analytics Conference