About

Connect

with Kirk Wakefield, the author of Team Sports Marketing, by emailLinkedIn, Twitter (@kirkwakefield), or phone (254.710.4267).

with Whitney Hancock, Marketing Manager of Team Sports Marketing, by email, LinkedIn, or Twitter (@WhitHancock).

Review

Kirk Wakefield's academic bio here.

Engage

Now accepting properties for independent Partnership Lift Metrics.

Partnership lift is the percentage increase in brand KPI's (regard, relevance, differentiation, trust, preference, usage and brand-supportive actions) among fans reached by the property's assets compared to those not reached.

 

Enjoy

Drew Carey and Kirk Wakefield, MIT Sloan Sports Analytics Conference

Drew Carey and Kirk Wakefield, MIT Sloan Sports Analytics Conference

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