These universities use Team Sports Marketing in the classroom:
Baylor University, Texas A&M, University of Texas, University of Houston, Ohio State University, Virginia Commonwealth University, University of Kentucky, University of North Carolina, University of Louisville, University of North Florida, University of South Florida, Siena College,University of Tulsa, University of Memphis, Samford University, Mount St. Mary's, University of Massachusetts, University of Tennessee, University of Iowa, Coker, University of Minnesota-Morris, University of San Francisco, Mercer University, Western University (Canada), and Nichols College