Click on The Fan, Marketing Management, or Sponsorship tabs to go to a section of the text.
- What #sponsors should understand about #socialmedia: 5 All-Time Best #Facebook Campaigns via @FastCoCreate
http://t.co/jQc0HFN1 - Except for the shot at PhDs, Good insight into 6 Huge Hiring Mistakes Everyone Makes via @FastCompany
http://t.co/mFnSOoi3 - Am I paying attention?
http://t.co/suJ6shqG - A thick bankroll is no help when life falls apart, but a principled life can stand up to the worst.
http://t.co/6PpIp2IJ - Kraft Loved Colbert's Wheat Thins Mockery. But really it's old school sponsorship, like 1950s TV.
via @adage
http://t.co/wVien7h0
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Team Sports Marketing
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- Chapter 5: Selling Season Tickets
- Chapter 6: Foundations for Setting Ticket Prices
- Chapter 7: Setting Prices for Sports & Entertainment
- Chapter 8: Promotional Incentives
- Chapter 9: Managing the Sportscape
- Chapter 10 Moving Merchandise
- Chapter 11 Technology and Online Retailing
- Chapter 12 Building Community
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