Opinion Archives
Team Sports Marketing
an online sports marketing text book
Membership
The Text
Chapter Key Terms
The Fan
What is sports marketing?
Chapter 1: Antecedents to Fan Identification & Passion
Chapter 2: Consequences of Fan Identification and Passion
Chapter 3: Customer Relationship Management
Chapter 4: Data Analytics
Marketing Management
Chapter 5: Selling Season Tickets
Chapter 6: Foundations for Setting Ticket Prices
Chapter 7: Setting Prices for Sports & Entertainment
Chapter 8: Promotional Incentives
Chapter 9: Managing the Sportscape
Chapter 10 Moving Merchandise
Chapter 11 Technology and Online Retailing
Chapter 12 Building Community
Social Media (New)
Sponsorships
Chapter 13: The Affinity Transfer Model
Chapter 14: Affinity Transfer & ROI
Chapter 15: Selling Partnerships
About
Instructors
Adoption
Instructor Files
Chapter Key Terms
Baylor S3 Report
Opinion Archives
Instructors
Click on the tabs for:
Adoption instructions
for the online version of
Team Sports Marketing
Key terms for students
PowerPoint slides for instructors
The test bank for Team Sports Marketing may be requested via email (Kirk_Wakefield@baylor.edu).
Leave a Reply
Cancel
You must be
logged in
to post a comment.
Your opinion
New format
How do you like the new website format?
Like it
Neutral
Don't like it
Vote
View Results
Login
Register
Log in
Entries
RSS
Comments
RSS
WordPress.org
Twitter
@Amtrak
@PACSurfliners
are nice $29 ride along the beach from
#sandiego
to
#LA
.
#realpic
t.co/i8YW5jDysK
Time ago
15 Hours
via
Twitter for iPhone
I am now a fan of
@fangraphs
. Miguel Cabrera’s Ridiculous Plate Coverage | FanGraphs Baseball
t.co/tRRfQurDBl
Time ago
16 Hours
via
Twitter for iPad
@Sponczar
That's way cool. As for location, anything up is apt to go out. But, the low and outside?
Time ago
16 Hours
via
Mobile Web (M5)
RT
@FridayUpdate
: The train wreck in Connecticut this week was described by witnesses as "a real Lindsay Lohan."
Time ago
16 Hours
via
Mobile Web (M5)
@SteveMartinToGo
Please come home to visit us in
#Waco
.
@Baylor
and
@UproarRecords
will set you up for first concert in our new stadium.
Time ago
16 Hours
via
Mobile Web (M5)
Follow
@kirkwakefield
on twitter.
Who uses Team Sports Marketing?
Aurora University
Austin Peay University
Freehold Township High School
Full Sail
Millikin University
Northern Illinois University
Reinhardt University
Samford University
San Jose State University
Slippery Rock University
Southern Methodist University
Texas Tech
The Ohio State University
UNC Chapel Hill
University of North Florida
University of Northern Colorado
University of Texas