Team Sports Marketing
an online sports marketing text book
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The Text
Chapter Key Terms
The Fan
What is sports marketing?
Chapter 1: Antecedents to Fan Identification & Passion
Chapter 2: Consequences of Fan Identification and Passion
Chapter 3: Customer Relationship Management
Chapter 4: Data Analytics
Marketing Management
Chapter 5: Selling Season Tickets
Chapter 6: Foundations for Setting Ticket Prices
Chapter 7: Setting Prices for Sports & Entertainment
Chapter 8: Promotional Incentives
Chapter 9: Managing the Sportscape
Chapter 10 Moving Merchandise
Chapter 11 Technology and Online Retailing
Chapter 12 Building Community
Sponsorships
Chapter 13: The Affinity Transfer Model
Chapter 14: Affinity Transfer & ROI
Chapter 15: Selling Partnerships
Author
The Author
Engagements
Bio
Instructors
Adoption
Instructor Files
Chapter Key Terms
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A. Latest Universities to Adopt
The Ohio State University
University of Northern Colorado
Texas Tech
Samford University
University of North Florida
Northern Illinois University
B. Job Search Links
Teamwork Online
NBA Jobs
NBA Internships
Live Nation Entertainment
Turnkey Sports
Navigate Marketing
AEG Worldwide
Kroenke Sports
Feld Entertainment
C. Sponsorship/Sales
The Marketing Arm
Navigate Marketing
IEG/Sponsorship.com
D. Hot
Old Hat Creative
Dave Barry
Author's Next Marathon
Baylor University S3
IMR
The Migala Report
Team Sports Marketing
Membership
Blogs
Should you consider a social media career?
When are Super Bowl Ads Worth $116k per Second?
The Text
Chapter Key Terms
The Fan
What is sports marketing?
Chapter 1: Antecedents to Fan Identification & Passion
Chapter 2: Consequences of Fan Identification and Passion
Chapter 3: Customer Relationship Management
Chapter 4: Data Analytics
Marketing Management
Chapter 5: Selling Season Tickets
Chapter 6: Foundations for Setting Ticket Prices
Chapter 7: Setting Prices for Sports & Entertainment
Chapter 8: Promotional Incentives
Chapter 9: Managing the Sportscape
Chapter 10 Moving Merchandise
Chapter 11 Technology and Online Retailing
Chapter 12 Building Community
Sponsorships
Chapter 13: The Affinity Transfer Model
Chapter 14: Affinity Transfer & ROI
Chapter 15: Selling Partnerships
Author
The Author
Engagements
Bio
Instructors
Adoption
Instructor Files
Chapter Key Terms
Jeremy Walls, on Group Sales
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