About Kirk Wakefield & Team Sports Marketing

Team Sports Marketing was published by Elsevier in 2006. The goal of that book was to provide students, employees, and managers with research-based findings on how fans respond to team sports marketing. Since writing that book, we’ve learned more and more about how fans respond to properties and sponsors. So, it’s time to update and expand on our knowledge–and to share it with others. Much of what we’ve researched and learned have come from our advisory board (see below) of the Sports Sponsorship & Sales program at Baylor University.

The focus of the text remains on marketing team sports. However, as Mark Cuban reminds us, “We don’t sell sports, we sell entertainment.” Consequently, we also include within the scope of the text any form of entertainment which depends upon building and maintaining a highly identified, passionate fan base.

Author contact Info: Kirk_Wakefield@Baylor.edu; 254.710.4267

Kirk Wakefield: Bio

Baylor Sports Sponsorship & Sales Advisory Board Members

TEAMS (Executives on advisory board)

1. NBA Office: Murray Cohn, Jeremy Walls, Scott Mayo 
2. Atlanta Hawks/Thrashers: Corey Breton
3. Charlotte Bobcats: Flavil Hampsten 
4. Dallas Mavericks: George Killebrew, George Prokos, Eric Ferrell
5. Houston Rockets: Cris Garthe, Gretchen Sheirr 
6. New York Knicks/MSG: Lois Friedman
7. Oklahoma City Thunder: Wayne Guymon, Matt Bowman
8. Orlando Magic: Joe Andrade, Karen Rundle, Katie Stocz 
9. Phoenix Suns: Jeff Ianello, Nick Forro
10. San Antonio Spurs: Frank Miceli, Lawrence Payne, Joe Clark, Tim Salier 
11. Washington Wizards: Jake Reynolds
12. Texas Legends: Bill Boyce, Drew Mitchell 
13. Arizona Diamondbacks: Jason Howard 
14. Chicago Cubs: Colin Faulkner
15. Cleveland Indians: Eric McKenzie
16. Florida Marlins: Andrew Silverman 
17. Houston Astros: Bill Goren, Shane Hildreth 
18. Texas Rangers: Jay Miller, Jason Fortune
19. San Diego Padres: Tyler Epp
20. Dallas Cowboys: Robin Woith, Jason Koettel, Jennifer Surgalski 
21. Denver Broncos: Chris Faulkner
22. Houston Texans: Greg Grissom, Brian George
23. San Francisco 49ers: John Vidalin
24. Tampa Bay Buccaneers: Ben Milsom
25. Tennessee Titans: Stuart Spears
26. Chicago Blackhawks: Steve Waight, Chris Werner
27. Circuit of the Americas: Geoff Moore 
28. LA Kings/Galaxy: Chris McGowan, Kelly Cheeseman 
29. Pittsburgh Penguins: David Peart
30. FC Dallas: Kris Katseanes
31. Houston Dynamo: Bryan Krahm, Rocky Harris, Marcus Madlock 
32. Feld Motor Sports: Ryan McSpadden
33. Homestead Miami Speedway: Shawn McGee, Bethany Tiffin 
34. Shell Houston Open: Steve Timms
35. Temple University (IMG): Todd Pollock
36. Air Force Academy (IMG): Doug Holtzman

CORPORATIONS (Executive, Company, Category)

1. Dan Migala, Property Consulting Group
2. Eric Fernandez, MediaLink, Interactive Media
3. Dawn Turner, American Airlines, Airlines
4. Tom Hughes, Reliant, Energy
5. Stuart Selig, State Farm, Insurance
6. Jason Simpson and Bill Moseley, AT&T, Telecom
7. Angie Tipton, HP, Electronics
8. Lynda Carrier Metz, Pizza Hut, Restaurants
9. Bill Spicer, Dr Pepper/Snapple Group, Soft Drink/Bottled Water
10. David Nottoli, General Motors, Automobiles
11. Curtis Partain, American Airlines Center, Venue
12. Kelly Roddy, Focus Brands (Schlotsky’s, Cinnabon, Carvel), FSR
13. Robert Dedmon and Tom Coughlin, Daktronics, Scoreboard/Video
14. Jon Heidtke and John Burnett, Fox Sports, Media
15. Bill Glenn, The Marketing Arm, Sports Marketing Agency
16. Merrill Dubrow, M/A/R/C Research, Market Research
17. John Dillon, Denny’s, Full-Service Restaurant
18. David Katz, Sportsfanlive.com, Social media
19. Dave Cagianello, The Richards Group, Advertising