Aug 18, 2010

Sports Marketing Book

Sports Marketing Textbook

Looking for a sports marketing book?

Team Sports Marketing is a sports marketing text containing material appropriate for high school, college, and graduate level courses in sports and entertainment. The book is written from a perspective of those seeking future careers in the field, as well as those working in the field of sports & entertainment. Academics and practitioners can appreciate the usefulness of a text based on marketing theory & research and extensive experience in the field. Students will enjoy the creative writing style aimed at their understanding and retaining the material.

Here are some quotes we are not making up:

Team Sports Marketing is the best book I’ve found that covers in depth what teams really need to do, from beginning to end, to sell and market the team. ~Bill Boyce, President, Texas Legends (Dallas Mavericks)
Team Sports Marketing sets the standard for sport marketing literature by providing a good overview of both basic and detailed sport marketing concepts and how they are applied to the sport product. With clear and concise real world examples based on extensive research, this book delivers a quality instructional and practical guide for both students in sport marketing as well as the serious sport manager. ~ David Peart, Vice President of Corporate Sales, Pittsburgh Penguins
Team Sports Marketing represents the cutting edge in sports marketing knowledge and practice. Kirk’s extensive experience with professional sports teams at all levels and all types, coupled with well-founded theory and research, makes this a perfect book for sports marketing classes everywhere. ~ Scott Kelley, Professor of Marketing and Director of the UK Center for Sports Marketing, University of Kentucky
You’re putting the book online? Wow, you are doing some awesome stuff! ~ Gregg Bennett, Director, Center for Sport Management Research and Education, Texas A&M University

Team Sports Marketing was originally published in hard-copy form in 2006. You may still buy it here.

Interact. In this revision, all chapter content is updated annually so instructors, students, and managers receive the latest best practices and insights into sports & entertainment marketing. The interactive nature of the online community allows professors and professionals to offer input to the materials and insights available on the site. Students and professors may make comments on each chapter. Since today’s learners always have their iPhone, iPad, or other mobile device in hand, the book is available 24/7.

Go Green. In an ecological and economic sense, you and your students save green using Team Sports Marketing in the classroom. First, no trees were killed in the production of this website. Second, the student subscription rate of $25 for six months offers great value compared to quickly out-dated hard copy textbooks. For those wanting a lifetime subscription, the $100 subscription still compares favorably with hard copy texts.

Contribute. Your work may already be cited in Team Sports Marketing. If not, we are always looking for published empirical studies that would add to our understanding! Please submit the citation reference, a PDF or link to the article, and your suggestion of where it fits to The Author.

Partner Benefits. Subscribers to Team Sports Marketing obtain a special student rate of $25 with our partner publication, The Migala Report. Instructors receive free subscriptions when at least 10 students subscribe. The Migala Report is an online educational monthly newsletter of best practices in sports sales and marketing, written by a staff of over 20 executives from the NFL, MLB, MLS, NBA, NHL, NASCAR and nationally-recognized sports marketing agencies. Each issue contains a fresh perspective on how-to implement sports marketing strategies with respect to the areas of:

Sponsorships
Ticket Sales
Sales Management
Interactive/Social Media
Research Insights
Career Management

In addition, subscribers may search the archives from the past seven years to research best practices in sports marketing, as compiled by Dan Migala. For a free 14-day trial now, click here.

Preview. Instructors or organizational buyers wishing to review the text may email The Author for free access to the text and instructor’s materials. For each chapter, Team Sports Marketing includes (a) PowerPoint slides containing class exercises and discussion (b) list of key terms & chapter essay question, and (c) multiple choice test bank questions.

The text begins with, What is sports marketing?, including the framework for the chapters. You may sample Chapter 1, Antecedents to Fan Identification and Passion or Chapter 9, on Managing the Sportscape without subscribing. An overview of each section of the book can also be viewed for each of the sections in the text: The Fan, Marketing Management, and Sponsorships. The Marketing Management section contains the majority of the chapters–and that overview page contains an overview of each of these chapters. To read more you may subscribe to gain access.

Credit. Many of the ideas and content in this text can be credited to learning from the best, our advisory board members of Baylor’s Sports Sponsorship & Sales program:

TEAMS (Executives on advisory board)