Looking for a sports marketing book?

• Readers can read this book for $25 & print PDFs for future use. Go Gold here. 
• Learners can read each edition of this annually updated online book for a lifetime. Be a Lifer here. 
• Students may subscribe by clicking on Membership.
• Instructors please email directly for an instructor’s pass to the website.

Team Sports Marketing is a sports marketing text written from a perspective of those working or seeking careers in the field of sports & entertainment. Academics and practitioners can appreciate the usefulness of a text based on marketing theory & research and extensive experience in the field. Students will enjoy the creative writing style aimed at their understanding and retaining the material, the low subscription fee ($25), and the availability of the text on phones, tablets, laptops, and PCs.

Interact. Chapter content is updated annually so instructors, students, and managers receive the latest best practices and insights into sports & entertainment marketing. The interactive nature of the online community  allows professors and professionals to offer input to the materials and insights available on the site. Students and professors may make comments on each chapter. Since today’s learners always have their iPhone, iPad, or other mobile device in hand, the book is available 24/7.

Go Green. In an ecological and economic sense, you and your students save green using Team Sports Marketing in the classroom. First, no trees were killed in the production of this website. Second, the student subscription rate of $25 for six months offers great value compared to quickly out-dated hard copy textbooks. For those wanting a lifetime subscription, the $100 subscription still compares favorably with hard copy texts.

Contribute. As a professor, your work may already be cited in Team Sports Marketing. If not, we are always looking for published empirical studies that would add to our understanding! Please submit the citation reference, a PDF or link to the article, and your suggestion of where it fits to The Author. You may also want to submit a blog/article related to the Baylor S3 Report or to use with one of the text sections. Please email or call.

Preview. Instructors or organizational buyers wishing to review the text may email The Author for free access to the text and instructor’s materials.  For each chapter, Team Sports Marketing includes (a) PowerPoint slides containing class exercises and discussion (b) list of key terms & chapter essay question, and (c) multiple choice test bank questions.

The text begins with, What is sports marketing?, including the framework for the chapters. You may sample Chapter 1, Antecedents to Fan Identification and Passion or Chapter 9, on Managing the Sportscape for free. An overview of each section of the book can also be viewed for each of the sections in the text:  The Fan, Marketing Management, and Sponsorships. The Marketing Management section contains the majority of the chapters–and that overview page contains an introduction to each of these chapters.

Credit. Many of the ideas and content in this text can be credited to learning from the best, our advisory board members of Baylor’s Sports Sponsorship & Sales program:

TEAMS (Executives on advisory board)

1. NBA Office: Murray Cohn
2. Atlanta Hawks: Corey Breton
3. Charlotte Bobcats: Flavil Hampsten
4. Dallas Mavericks: George Killebrew, George Prokos
5. Houston Rockets: Rob Zuer, Gretchen Sheirr
6. Orlando Magic: Jamie Weinstein, Joe Andrade, Haley Hosch
7. Phoenix Suns: Jeff Ianello, Bob Hamer
8. San Antonio Spurs: Frank Miceli, Lawrence Payne, Joe Clark, Tim Salier
9. Washington Wizards: Jake Reynolds
10. Cleveland Cavaliers: Damion Chatmon
11. Texas Legends: Bill Boyce, Drew Mitchell
12. Chicago Cubs: Colin Faulkner
13. Houston Astros: Jason Howard, Matt Ward
14. Texas Rangers: Jay Miller, Jason Fortune, Wade Graf, Katie Morgan
15. San Diego Padres: Tyler Epp. Jeremy Walls, Eric McKenzie
16. New York Yankees: Nick Forro, Dan Rosenthal
17. Dallas Cowboys: Robin Woith, Jason Koettel, Eric Sudol
18. Denver Broncos: Chris Faulkner
19. Houston Texans: Greg Grissom
20. San Francisco 49ers: John Vidalin
21. Tampa Bay Buccaneers: Ben Milsom, Deno Anagnost
22. Circuit of the Americas: Geoff Moore
23. Dallas Stars: Brad Alberts, Matt Bowman
24. LA Kings/Galaxy:  Kelly Cheeseman
25. Pittsburgh Penguins: David Peart
26. Columbus Blue Jackets: Jeff Eldersveld
27. New Jersey Devils: Eric McKenzie
28. FC Dallas: Kris Katseanes
29. Feld Motor Sports: Ryan McSpadden
30. Homestead Miami Speedway: Shawn McGee
31. Shell Houston Open: Steve Timms

CORPORATIONS (Executive, Company, Category)

1. Anita Sehgal, Academy Sports + Outdoors
2. Dan Migala, Property Consulting Group
3. Eric Fernandez, MediaLink, Interactive Media
4. Dawn Turner, American Airlines, Airlines
5. Tom Hughes, Reliant, Energy
6. Bill Moseley, AT&T, Telecom
7. Lynda Carrier Metz, Pizza Hut, Restaurants
8. Bill Spicer, Dr Pepper/Snapple Group, Soft Drink/Bottled Water
9. David Nottoli, General Motors, Automobiles
10. Kelly Roddy, Focus Brands (Schlotsky’s, Cinnabon, Carvel), FSR
11. Anne Rivers, BAV Consulting, Sponsorship Research
12. Jon Heidtke, Fox Sports, Media
13. Bill Glenn, The Marketing Arm, Sports Marketing Agency
14. Merrill Dubrow, M/A/R/C Research, Market Research
15. John Dillon, Denny’s, Full-Service Restaurant
16. Dave Cagianello, The Richards Group, Advertising