• So you want a career in sports? Here are a few tips…

    “What do you want to be when you grow up?” That question crosses everyone’s mind at least once…if not countless times throughout our lives.  It may seem a strange question to ask in an interview, but I ask it every time. We think we know what we want to do for our career as we graduate college. […]

    So you want a career in sports? Here are a few tips…
  • The Power of Nice

    by Lynda Carrier-Metz, CMO at Restaurant Management Company (Pizza Hut)   Last year a friend recommended a book titled “The Power of Nice,” suggesting it might help in my negotiations. I was surprised by the title, as most negotiation training involves “sticking to your guns” and overpowering the other side. Ron Shapiro, the author, is […]

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  • Six Differences Between Working in College & Pro Sports

    By Rocky Harris, Senior Associate Athletic Director, Arizona State University The first 12 years of my career were spent working in professional sports and corporate America. I made the move to collegiate athletics two years ago because I was given an opportunity to work for my alma mater, Arizona State University. Before shifting over to […]

    Six Differences Between Working in College & Pro Sports
  • Building bridges: Three ways to build your fan community

    How important is community relations? According to Jonathon Mercier, Director of Sales for the Savannah Sand Gnats, “without support from the community, you can’t survive.”  Sports has the unique ability to reach people in a way nothing else can, but in order to engage the community, teams need to give back, get sponsors involved and […]

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Sports Marketing Textbook

Looking for a sports marketing book?

Team Sports Marketing is a sports marketing text written from a perspective of those working or seeking careers in the field of sports & entertainment. Academics and practitioners can appreciate the usefulness of a text based on marketing theory & research and extensive experience in the field. Students will enjoy the creative writing style aimed at their understanding and retaining the material, the low subscription fee ($25), and the availability of the text on phones, tablets, laptops, and PCs.

Integrate. Our sister publication, The Baylor S3 Report provides current best practices relevant to Team Sports Marketing. Monthly content is shared by the industry with the industry. Membership is free.

Interact. Chapter content is updated annually so instructors, students, and managers receive the latest best practices and insights into sports & entertainment marketing. The interactive nature of the online community  allows professors and professionals to offer input to the materials and insights available on the site. Students and professors may make comments on each chapter. Since today’s learners always have their iPhone, iPad, or other mobile device in hand, the book is available 24/7.

Go Green. In an ecological and economic sense, you and your students save green using Team Sports Marketing in the classroom. First, no trees were killed in the production of this website. Second, the student subscription rate of $25 for six months offers great value compared to quickly out-dated hard copy textbooks. For those wanting a lifetime subscription, the $100 subscription still compares favorably with hard copy texts.

Contribute. As a professor, your work may already be cited in Team Sports Marketing. If not, we are always looking for published empirical studies that would add to our understanding! Please submit the citation reference, a PDF or link to the article, and your suggestion of where it fits to The Author. You may also want to submit a blog/article related to the Baylor S3 Report or to use with one of the text sections. Please email or call.

Preview. Instructors or organizational buyers wishing to review the text may email The Author for free access to the text and instructor’s materials.  For each chapter, Team Sports Marketing includes (a) PowerPoint slides containing class exercises and discussion (b) list of key terms & chapter essay question, and (c) multiple choice test bank questions.

The text preface begins with, What is sports marketing? and Chapter 1 introduces the framework for the chapters. You may also sample part of Chapter 2, Antecedents to Fan Identification and Passion or Chapter 9, on Managing the Sportscape for free. An overview of each section of the book can also be viewed for each of the sections in the text:  The FanMarketing Management, and Sponsorships. The Marketing Management section contains the majority of the chapters–and that overview page contains an introduction to each of these chapters.

Credit. Many of the ideas and content in this text can be credited to learning from the best, our advisory board members of Baylor’s Sports Sponsorship & Sales program:

TEAMS (Executives on advisory board)

  1. NBA Office: Murray Cohn
  2. Charlotte Bobcats: Flavil Hampsten, Chris Zeppenfeld
  3. Dallas Mavericks: George Killebrew, George Prokos
  4. Houston Rockets: Rob Zuer, Gretchen Sheirr, Cody Haynes, Cris Garthe
  5. Orlando Magic: Jamie Weinstein,  Haley Hosch
  6. San Antonio Spurs: Frank Miceli, Lawrence Payne, Joe Clark, Tim Salier
  7. Philadelphia 76ers: Jake Reynolds, Brian Norman
  8. Cleveland Cavaliers: Damion Chatmon
  9. Texas Legends: Drew Mitchell
  10. Madison Square Garden: Bill Boyce
  11. Chicago Cubs: Colin Faulkner
  12. Houston Astros: Jason Howard, Matt Brand
  13. Texas Rangers: Paige Farragut, Jay Miller, Jason Fortune, Wade Graf, Katie Morgan
  14. San Diego Padres: Eric McKenzie
  15. New York Yankees: Mike Robbins, Joe Leva, Dan Rosenthal
  16. Dallas Cowboys: Heidi Weingartner, Robin Woith, Jason Koettel, Eric Sudol, Amy Pratt
  17. Miami Dolphins: Jeremy Walls, Nick Forro
  18. Kansas City Chiefs: Tyler Epp
  19. Houston Texans: Greg Grissom
  20. Miami Heat: John Vidalin
  21. Tampa Bay Buccaneers: Ben Milsom, Deno Anagnost
  22. Circuit of the Americas: Geoff Moore
  23. Dallas Stars: Brad Alberts, Matt Bowman
  24. LA Kings/Galaxy:  Kelly Cheeseman
  25. Pittsburgh Penguins: David Peart
  26. Columbus Blue Jackets: Jeff Eldersveld, Joe Andrade
  27. FC Dallas: Kris Katseanes, Matt McInnis
  28. Homestead Miami Speedway: Shawn McGee
  29. Minnesota Timberwolves: Corey Breton

CORPORATIONS (Executive, Company, Category)

  1. Dinn Mann, SVP, MLB Advanced Media
  2. Tami T. Walker, Phillips 66, Oil & Gas
  3. Jose Lozano, The Company, Agency
  4. Anita Sehgal, Academy Sports + Outdoors, Sporting Goods
  5. Dan Migala, Property Consulting Group
  6. Eric Fernandez, Sports Media Desk
  7. Tom Hughes, Reliant, Energy
  8. Bill Moseley, AT&T, Telecom
  9. Lynda Carrier Metz, Pizza Hut, Restaurants
  10. Bill Spicer, Dr Pepper/Snapple Group, Soft Drink/Bottled Water
  11. David Nottoli, General Motors, Automobiles
  12. Kelly Roddy, Focus Brands (Schlotsky’s, Cinnabon, Carvel), FSR
  13. Anne Rivers, BAV Consulting, Sponsorship Research
  14. Jon Heidtke, Fox Sports, Media
  15. John Dillon, Denny’s, Full-Service Restaurant
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