Sports Marketing Textbook

Looking for a sports marketing book?

Team Sports Marketing is a sports marketing text written from a perspective of those working or seeking careers in the field of sports & entertainment. Academics and practitioners can appreciate the usefulness of a text based on marketing theory & research and extensive experience in the field. Students will enjoy the creative writing style aimed at their understanding and retaining the material, the low subscription fee ($25), and the availability of the text on phones, tablets, laptops, and PCs.

Integrate. Our sister publication, The Baylor S3 Report provides current best practices relevant to Team Sports Marketing. Monthly content is shared by the industry with the industry. Membership is free.

Interact. Chapter content is updated annually so instructors, students, and managers receive the latest best practices and insights into sports & entertainment marketing. The interactive nature of the online community  allows professors and professionals to offer input to the materials and insights available on the site. Students and professors may make comments on each chapter. Since today's learners always have their iPhone, iPad, or other mobile device in hand, the book is available 24/7.

Go Green. In an ecological and economic sense, you and your students save green using Team Sports Marketing in the classroom. First, no trees were killed in the production of this website. Second, the student subscription rate of $25 for six months offers great value compared to quickly out-dated hard copy textbooks. For those wanting a lifetime subscription, the $100 subscription still compares favorably with hard copy texts.

Contribute. As a professor, your work may already be cited in Team Sports Marketing. If not, we are always looking for published empirical studies that would add to our understanding! Please submit the citation reference, a PDF or link to the article, and your suggestion of where it fits to The Author. You may also want to submit a blog/article related to the Baylor S3 Report or to use with one of the text sections. Please email or call.

Preview. Instructors or organizational buyers wishing to review the text may email The Author for free access to the text and instructor's materials.  For each chapter, Team Sports Marketing includes (a) PowerPoint slides containing class exercises and discussion (b) list of key terms & chapter essay question, and (c) multiple choice test bank questions.

The text preface begins with, What is sports marketing? and Chapter 1 introduces the framework for the chapters. You may also sample part of Chapter 2 on Fan Identification and Passion or Chapter 9, on Managing the Sportscape for free. An overview of each section of the book can also be viewed for each of the sections in the text:  The FanMarketing Management, and Sponsorships. The Marketing Management section contains the majority of the chapters--and that overview page contains an introduction to each of these chapters.

Credit. Many of the ideas and content in this text can be credited to learning from the best, our advisory board members of Baylor's Sports Sponsorship & Sales program:

TEAMS (Executives on advisory board)

team logos1. NBA Office: Murray Cohn
2. Charlotte Hornets: Flavil Hampsten, Chris Zeppenfeld
3. Dallas Mavericks: George Killebrew, George Prokos
4. Houston Rockets: Rob Zuer, Gretchen Sheirr, Cody Haynes, Cris Garthe
5. Orlando Magic: Jay Rioloa,  Haley Hosch
6. San Antonio Spurs: Frank Miceli, Lawrence Payne, Joe Clark, Tim Salier
7. Philadelphia 76ers: Jake Reynolds, Brian Norman
8. Cleveland Cavaliers: Damion Chatmon
9. Texas Legends: Drew Mitchell
10. Madison Square Garden: Bill Boyce
11. Chicago Cubs: Colin Faulkner
12. Houston Astros: Jason Howard, Matt Brand, Jay Verrill, Anita Sehgal
13. Texas Rangers: Paige Farragut, Katie Morgan
14. San Diego Padres: Eric McKenzie
15. New York Yankees: Mike Robbins, Joe Leva
16. New York Mets: Wade Graf, Brian Towers, Chris Zaber
17. Dallas Cowboys: Heidi Weingartner, Robin Woith, Jason Koettel, Eric Sudol, Amy Pratt
18.Miami Dolphins: Jeremy Walls, Nick Forro
19. Kansas City Chiefs: Tyler Epp
20. Houston Texans: Greg Grissom
21. Miami Heat: John Vidalin
22. Tampa Bay Buccaneers: Ben Milsom, Deno Anagnost
23. Circuit of the Americas: Geoff Moore
24. Dallas Stars: Brad Alberts, Matt Bowman, Leslie Horn
25. LA Kings/Galaxy:  Kelly Cheeseman
26. Columbus Blue Jackets: Jeff Eldersveld, Joe Andrade
27. FC Dallas: Kris Katseanes, Matt McInnis
28. Homestead Miami Speedway: Shawn McGee
29. Minnesota Timberwolves: Corey Breton

CORPORATIONS (Executive, Company, Category)

1. Dinn Mann, SVP, MLB Advanced Media
2. Tami T. Walker, Phillips 66, Oil & Gas
3. Jose Lozano, The Company, Agency
4. Dan Migala, Property Consulting Group
5. Eric Fernandez, Sports Media Desk
6. Tom Hughes, Reliant, Energy
7. Bill Moseley, AT&T, Telecom
8. Lynda Carrier Metz, Pizza Hut, Restaurants
9. Bill Spicer, Dr Pepper/Snapple Group, Soft Drink/Bottled Water
10. Katie Scallan, Toyota (Gulf States)
11. Kelly Roddy, Focus Brands (Schlotsky’s, Cinnabon, Carvel), FSR
12. Anne Rivers, BAV Consulting, Sponsorship Research
13. Jon Heidtke, Fox Sports, Media
14. John Dillon, Denny’s, Full-Service Restaurant


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